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Free drinks for 30 years? The ultimate secret of Starbucks membership card! Explore the Future of Catering member Marketing

Free drinks for 30 years? The ultimate secret of Starbucks membership card! Explore the Future of Catering member Marketing

Starbucks Starbucks card must be no stranger to friends who often drink coffee, but at the beginning of this year, Starbucks membership card once again released a big move: lifetime free card! The global limit is 14, and you can get a cup of coffee with your card every day during the 30-year validity period! For lattes, 30 x 365 x 30=328500RMB! Yes, you read it right. It's worth 328,000! If you participate in the lucky draw, you will have a chance to win!

2015-12-08
Starbucks in the community sells coffee and plays with finance.

Starbucks in the community sells coffee and plays with finance.

If you are in Astor Square in Manhattan, New York, you can find three Starbucks around you: one at the entrance of the subway, one across the square, and one next to Barnes & Noble Bookstore.

2014-06-23
The Internet is worth coffee.

The Internet is worth coffee.

After more than half a year of operation, the afternoon tea category of downstairs 100 has reached 12 kinds, most of which are star products of offline chain brands.

2014-07-18
What is the price of Starbucks in China? The price is high because guests stay for hours.

What is the price of Starbucks in China? The price is high because guests stay for hours.

Calver, president of Starbucks China and Asia Pacific, explained that Starbucks China Cafe is much larger than the United States because most Chinese customers like to stay in the store for a few hours, while 80% of American customers leave as soon as they get the coffee. Imagine that if you walk into Starbucks one day and find that a large latte costs $27, you will think that coffee on earth

2015-09-17
An introduction to Coffee Culture and Customs in France A detailed Analysis of the History of Coffee Development in France

An introduction to Coffee Culture and Customs in France A detailed Analysis of the History of Coffee Development in France

First, the history of coffee in France: in 1644, merchants who formed coffee bars in Central China brought coffee into France, and the places where coffee was used at the beginning were concentrated near the coffee bars. In 1699, Turkish Ambassador Luo Liwen. SuleimanAga specially rents a pound castle to celebrate the coffee banquet in China, just to bring the coffee to the French King's Road in Paris.

2015-11-25
Design of roaster

Design of roaster

The design concept of each baking machine manufacturer, in terms of mechanical structure, material, and even the way the drum is made, is even greater than imagined. Therefore, when purchasing a roaster, you must consider not only the budget, but also what kind of coffee beans you want to roast in the coffee shop, the number of beans you want to roast each time, the flavor character you want to express, and the target customer base.

2014-06-06
Design concept of coffee equipment roaster manufacturer

Design concept of coffee equipment roaster manufacturer

The design concept of each baking machine manufacturer, in terms of mechanical structure, material, and even the way the drum is made, is even greater than imagined. Therefore, when purchasing a roaster, you must consider not only the budget, but also what kind of coffee beans you want to roast in the coffee shop, the number of beans you want to roast each time, the flavor character you want to express, and the target customer base.

2015-01-16
Unheard of, secrets you don't know in Starbucks.

Unheard of, secrets you don't know in Starbucks.

1. Starbucks Starbucks cards do coffee shop business all over the world. in fact, there are two best ones, one is Starbucks Coffee and the other is COSTA Coffee. They are like KFC and McDonald's in the fast food world, usually not far away from each other. One day, Starbucks Coffee found that business was getting worse and worse recently, while the business of COSTA Coffee did not decline.

2015-11-30
How Baristas Improve Their Charm by Conversing with Customers

How Baristas Improve Their Charm by Conversing with Customers

The bar in an Italian coffee bar is not only a place to select goods for customers, but also a place where customers can stand and sip espresso. Therefore, in Segafredo ZANETTI, which is operated as an Italian coffee bar, the bar also functions as a standing counter, so customers can often be seen leaning against the bar and sipping.

2015-05-07
How do baristas have a pleasant conversation with customers?

How do baristas have a pleasant conversation with customers?

The bar in the Italian coffee bar is not only a place to choose and deliver goods to customers, but also a place where customers can sip espresso standing up. Therefore, in [Segafredo ZANETTI], which is run by an Italian coffee bar, the bar also functions as a standing counter, so customers can often be seen leaning against the bar and sipping.

2015-11-09
Appreciation of Coffee Packaging Design

Appreciation of Coffee Packaging Design

Packaging is considered to be one of the main influences in the marketing world, because it will instantly determine the first impression of customers, so it is increasingly valued by business decision makers. Good packaging design is based on strategy, and at the same time has a public aesthetic, can be identified by the target consumer and obtain emotional recognition. The following coffee packaging to a certain extent represents the design of coffee packaging

2014-09-03
Baristas must see how to improve their charm and hospitality.

Baristas must see how to improve their charm and hospitality.

In BAR, it is important to chat with customers through the bar. The bar of the Italian coffee bar is not only a place to choose and deliver products to customers, but also a place where customers can sip espresso standing up. So, in [Segafredo ZANETTI], which is run in an Italian coffee bar, the bar is also

2015-01-22
The series of baristas in cafes improve their charm and hospitality.

The series of baristas in cafes improve their charm and hospitality.

In BAR, it's important to talk to customers through the bar. The bar of the Italian coffee bar is not only a place to choose and deliver goods to customers, but also a place where customers can sip espresso standing up. Therefore, in the [Segafredo ZANETTI] store operated by the Italian coffee bar, the bar also has the function of standing bar (standing counter).

2014-11-03
Starbucks Coffee

Starbucks Coffee

When asked where the world's most popular Starbucks store is, most Americans will answer in Seattle, Philadelphia or New York or Washington. But this is not the case. The correct answer is in Tokyo. For Americans, Starbucks coffee, like Coca-Cola and Pepsi, is an indispensable meal drink. Today, the company is headquartered in Seattle, USA

2014-05-22
Going to Starbucks isn't just for a cup of coffee.

Going to Starbucks isn't just for a cup of coffee.

When asked where the most popular Starbucks chain in the world is, most Americans would say Seattle, Philadelphia, New York, or Washington. But that's not the case. The correct answer is Tokyo. For Americans, Starbucks coffee is as indispensable a meal drink as Coke and Pepsi. Today, the company is headquartered in Seattle, USA.

2015-07-27
How do baristas have a pleasant conversation with customers to improve their charm and hospitality

How do baristas have a pleasant conversation with customers to improve their charm and hospitality

The bar in the Italian coffee bar is not only a place to choose and deliver goods to customers, but also a place where customers can sip espresso standing up. Therefore, in [Segafredo ZANETTI], which is run by an Italian coffee bar, the bar also functions as a standing counter, so customers can often be seen leaning against the bar and sipping.

2015-02-02
The difference between cappuccino and coffee latte

The difference between cappuccino and coffee latte

Cappuccino and latte are the two most common types of espresso in our coffee shop. These two twin brothers talk about customers, and even baristas are indistinguishable from each other. The ingredients of cappuccino and latte are exactly the same: milk, coffee and Espresso, except that cappuccino foam accounts for at least half of the total cup, and

2014-07-12
Baristas are required to learn how to have a pleasant conversation with customers in a coffee bar.

Baristas are required to learn how to have a pleasant conversation with customers in a coffee bar.

The bar in the Italian coffee bar is not only a place to choose and deliver goods to customers, but also a place where customers can sip espresso standing up. Therefore, in [Segafredo ZANETTI], which is run by an Italian coffee bar, the bar also functions as a standing counter, so customers can often be seen leaning against the bar and sipping.

2014-12-12
Dachang Huajia will join hands with WMF automatic coffee machine to open up the Chinese market

Dachang Huajia will join hands with WMF automatic coffee machine to open up the Chinese market

Dachang Huajia is a leading company in market development services, focusing on the Asian market

2014-11-05
How do you manage the 13 key elements of your coffee shop that need to be concerned about?

How do you manage the 13 key elements of your coffee shop that need to be concerned about?

1. Your coffee shop lacks the flavor of life. the creativity and theme of the coffee shop must come from life and be higher than life. Your customers come to the coffee shop to experience life. If your idea or theme is divorced from life, you will never succeed. It sounds simple, but very few people can actually do it. The reason why many coffee shops fail lies in the theme of coffee.

2016-01-21
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